dub I design & sustainability
Buenos Aires, Argentina
Spatial design for Asociación La Rural and DARA (Diseñadores Argentinos Asociados) at one of Latin America's most iconic art fairs: ArteBA. Art - Thought - Freedom The reinterpretation of freedom in Art. Freedom of movement, freedom of interpretation. An object - a limited space, contained, but light and ephemeral, completely traversable, everything is suspended and no element touches the floor. Even the works of art appear floating within the object.
The concept of accumulation. A bright white box inside which this ethereal mass is assembled, formed by the repetition of translucent white fabric curtains. The repetition of the layers in the different sectors, in greater or lesser amounts, in turn generates the main texture of the space. By means of subtractions the receptacles for each work appear, thus giving each one of them absolute prominence. There is a constant game of fills and voids, layers that are repeated in different amounts and lengths, thus generating different densities of opacity and transparency of the material, making the route completely dynamic. The light accompanies the dynamism changing its reflection according to the material density.